Paco Barragán

Chief Curator 

An international curator and art critic, Paco brings a rich intellectual and conceptual perspective to ARTRA. With experience across biennials, museums, and editorial projects throughout Europe, Asia, and the Americas, his role is to uncover the most relevant cultural scenes, secret collections, and thought-provoking encounters.

An ARTRA journey isn’t just movement—it’s an entry into a city’s cultural consciousness.

Krystal Ortiz Rivera

Digital Marketing & Sales

For us, the first contact with ARTRA should feel like entering the world of the exclusive. Krystal ensures that every guest feels guided, valued, and aligned with our vision from the very first interaction.